"They took a group of students and gave half of them information about the importance of vaccination, but also gave the other half directions to the health center and asked them to indicate a time in their calendars that they would show up. Amazingly, the information did very little but the map and schedule was very effective at getting people to show up and get vaccinated. For me, this is an important building block - providing people with information is not very useful, and we need to change the environment to facilitate better decision-making."
"Women feel more guilt than men, not because of some weird chromosomal issue but because they have a history of being blamed for other people’s behavior. You get hit, you must have annoyed someone; you get raped, you must have excited someone; your kid is a junkie, you must have brought him up wrong."